Justin Bieber came from a small town in Canada, and grew up as the son of a single mom. Many times growing up, especially during the holidays, Justin and his mother would receive food from a local food bank in their town. This year with the release of his new Christmas album, Justin announced that he would donate $10,000 to the food bank of Stratford, the very one he received food from growing up. He also announced that a percentage of CD sales would be donated to his other two favorite charities: Pencils of Promise and Make-A-Wish Foundation.
What I find amazing about Justin, is his power to catalyze others to get involved through every available avenue he has access to. Like Michael Jackson, Justin actively promotes the charities he gives to. In his new album "Under the Mistletoe," Justin invites his listeners to get involved this holiday with these words:
It's crazy how some people say they, say they don't care
When there's people on the street with no food, it's not fair
It's about time for you to act merrily
It's about time for you to give to charity
Justin Bieber is making it "cool" to give to charity. Some people find this off-putting, and ascribe to the belief that generosity should be a selfless act. I disagree. I believe each of us wants to be aligned with something "cool", "hip", or "unique". Generally, when people choose to give to an organization, they have been convinced or compelled by the mission or by well executed marketing. Nobody wants to give to a charity that isn't having an impact. Although some people will jump on any bandwagon that Justin Bieber promotes, I think many people (or should I say girls), will realize the joy and fulfillment from giving and they will be more compelled to give again. I believe generosity is a learned trait, and I think Justin Bieber is this generations biggest teacher.
P.S. Hey Biebs, can NCUD get some props?!
Be "cool" this holiday season and give generously,